Moneylife Advisory Sevices offers three premium products and lots of free stuff


A Shortlist Of Quality Stocks
This service is for those who want to know of better quality stocks on which they would then do further research, if they wish to.
Details, including our performance, is here
We also have SIP/Lumpsum Tools for those know for sure, how much how they would like to invest in stocks every month, or even occasionally.
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Online Financial Advice

Advice on funds, stocks, bonds, insurance, etc.
For financial consumers, who need customised help, Moneylife Advisory provides ethical and effective financial advice backed by a decade of rigorous, unbiased research.  

The service includes comprehensive suite of recommendations and tools for stocks, bonds, debt funds, bank FDs, equity funds portfolio check, investment restructuring and insurance. Plus, our experts address your queries one-on-one online. 

While we offer to cover all your needs, you can choose a package you actually require. 

Please do read the FAQ before subscribing:

Premium Videos

Presentations By Select Investors
MAS organises presentations by select investors from time to time. We have video recorded presentations by Sanjay Bakshi (3), Vijay Kedia (2), Dr Vijay Malik, R Balakrishnan and Ayush and Pratush Mittal (on how to use
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Free Stuff

Unbiased & Filtered Personal Finance Information & Tools
Some parts of this website is free. Explore the Essentials of each section, and also the News, Must Read, Tools, Ebooks under the Learn section. Within a very short while, you can gain essential knowledge about personal finance that will help you for a life time. Registration (free) is required for most sections. Register Now 

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Changes in Our Business Model
25th Sept 2020
Greetings from Moneylife Advisory Services
Between financial years 2019-21, SEBI has come up with extensive changes to investor advisor regulations. On Sep 23, 2020, SEBI had issued new additional guidelines. This comes just two months after extensive changes announced in July 2020. Earlier, in December 2019 there was an ad hoc circular
As a result of these changes, IAs, cannot accept fees through credit cards, will have to sign a 26-clause investor agreement, have to maintain physical record written & signed by client, telephone recording, emails, SMS messages and any other legally verifiable record for five years. IAs were already asked to record the suitability and rationale for every piece of advice given, sign them and store them for five years.
While these extensive and frequent changes, designed to strengthen the conduct of IAs are well-meaning, these have sharply increased compliance efforts and cost. We, being online advisors, find many of changes harder to implement, compared to advisors working in the physical space. We will have to have an army of advisors, administrative and tech staff to be compliant. If we do this, we will have to divert money to these areas and the cost of our service will double. We want to remain the least-cost service in the market to benefit more and more people. In the circumstances, we are forced to change our business model from “advisory” to “research”. This will mean the following:
What remains the same:
  • Recommendations on insurance, investment and Lion stocks, will continue as a part of the MAS premium subscription. Our strength has always been research and this will remain available to you through our recommendations.
  • The magazine and all textual content will remain as part of the service
  • We will have to suspend the restructuring tool.
What changes:
  • The interactions in Ask / Handholding will offer investment advice but not specific to your situation. It will offer information on investment products and also clarify your doubts about various financial products. It will be a forum for information, not for advice. This will be implemented with immediate effect and our guidelines in Ask, reflect this now.
Over the next few weeks our site and our communication to you will reflect these and other additional changes.
We feel this will not affect you much in terms of what really matters in investing: knowing what to buy and when to buy. This is our edge and it will still be available to you.
Debashis Basu