SEBI plans to allow Performance-Linked Fees for Mutual Fund Schemes in India

According to an internal document reviewed by Reuters and a source with knowledge of the situation, the Securities and Exchange Board (SEBI) intends...

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Indian Equity Mutual Funds inflows decline sharply in April 2023

According to recent data released by the Association of Mutual Funds in India (AMFI) revealed that the inflows into equity mutual funds in April 2023...

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Silver ETFs Gain Popularity in India with Rs1,800 Crore asset base

In just one and a half years since the Securities and Exchange Board of India (SEBI) first introduced the investment product.

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Equity Mutual Funds take a hit as Investors Flock to Debt Funds

The mutual funds industry in India witnessed a net inflow of over Rs1.21 lakh crore in the first month of FY23-24, the highest level in three years

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India's Mutual Fund Industry faces a 23% decrease in inflows amidst a subdued Equity Market

The mutual fund industry in India has been facing a challenge with a decrease in equity inflows during the January-March period.

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In the midst of market volatility, investors are swarming to dividend yield funds

Investor interest in dividend yield funds has increased as a result of their tax efficiency and potential to limit portfolio losses during market...

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Index Funds Surge in Investments as AUMs Rise over 140% in Fiscal 2023

In recent times, passive investment options such as index mutual funds have gained popularity among investors due to their perceived safety and...

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SEBI makes KYC Compliance mandatory for e-wallets used in Mutual Funds from May 1

As of May 1, 2023, the Securities and Exchange Board of India (SEBI) has made it necessary for investors to complete the KYC process in order to...

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Mutual fund nomination deadline extended to 30 September 2023

Securities and Exchange Board of India (SEBI) has announced an extension to the deadline for mutual fund investors to submit their nomination details...

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Investors in MF won’t be able to redeem their MF investments if they don't do this by Mar 31, 2023

Mutual fund (MF) investors who don't choose a nominee by March 31, 2023 won't be able to redeem their mutual fund units, and all debits such...

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Changes in Our Business Model
 
 
25th Sept 2020
 
Greetings from Moneylife Advisory Services
 
Between financial years 2019-21, SEBI has come up with extensive changes to investor advisor regulations. On Sep 23, 2020, SEBI had issued new additional guidelines. This comes just two months after extensive changes announced in July 2020. Earlier, in December 2019 there was an ad hoc circular
 
As a result of these changes, IAs, cannot accept fees through credit cards, will have to sign a 26-clause investor agreement, have to maintain physical record written & signed by client, telephone recording, emails, SMS messages and any other legally verifiable record for five years. IAs were already asked to record the suitability and rationale for every piece of advice given, sign them and store them for five years.
 
While these extensive and frequent changes, designed to strengthen the conduct of IAs are well-meaning, these have sharply increased compliance efforts and cost. We, being online advisors, find many of changes harder to implement, compared to advisors working in the physical space. We will have to have an army of advisors, administrative and tech staff to be compliant. If we do this, we will have to divert money to these areas and the cost of our service will double. We want to remain the least-cost service in the market to benefit more and more people. In the circumstances, we are forced to change our business model from “advisory” to “research”. This will mean the following:
 
What remains the same:
  • Recommendations on insurance, investment and Lion stocks, will continue as a part of the MAS premium subscription. Our strength has always been research and this will remain available to you through our recommendations.
  • The magazine and all textual content will remain as part of the service
  • We will have to suspend the restructuring tool.
 
What changes:
  • The interactions in Ask / Handholding will offer investment advice but not specific to your situation. It will offer information on investment products and also clarify your doubts about various financial products. It will be a forum for information, not for advice. This will be implemented with immediate effect and our guidelines in Ask, reflect this now.
 
Over the next few weeks our site and our communication to you will reflect these and other additional changes.
 
We feel this will not affect you much in terms of what really matters in investing: knowing what to buy and when to buy. This is our edge and it will still be available to you.
 
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Debashis Basu
Founder