Sovereign Gold Bond (SGB) 2015-I Matures

The inaugural Sovereign Gold Bond (SGB) issued on November 30, 2015, is approaching its maturity date on November 30, 2023. Investors in this...


Gold ETFs Witness Record Inflows in August 2023

Gold exchange-traded funds (ETFs) have emerged as star performers in the Indian financial landscape, drawing substantial investor attention. In...


Sovereign Gold Bond Tranche 2 Opens with Online Discount

The second tranche of the sovereign gold bond scheme for 2023 has kicked off and will continue to accept subscriptions until September 15, 2023.


Sovereign Gold Bond Redemption Price Set: RBI Announces Early Redemption Details

The Reserve Bank of India (RBI) has disclosed the redemption price for the premature withdrawal of Series I of Sovereign Gold Bonds (SGB) 2016-17....


Gold Jewellery Buyers to Get Purity Hallmark on All Types of Gold Articles from 1st June

At present, as per the Bureau of Indian Standard's (BIS) website, gold hallmarking is allowed for 6 purity categories, namely, 14KT, 18KT, 20KT, 22KT,


SEBI Bans Investment Advisors From Advising on Unregulated Instruments, Including Digital Gold and Crypto

On 21st October, the Securities and Exchange Board of India (SEBI) announced that investment advisors are barred from advising on unregulated...


Revenue department clarifies KYC requirements for gold, silver purchases above Rs 2 lakh

No new KYC disclosures have been mandated for cash purchase of gold, silver or precious gems and stones and only high-value cash transactions...


Hallmarking to be made mandatory for gold jewellery soon

The hallmarking of gold is voluntary in nature at present


Digital payments companies see bumper transactions in consumer demand for gold

Payments companies have recorded a strong show in transactions and, at the same time, seen a wide adoption of digital gold


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Changes in Our Business Model
25th Sept 2020
Greetings from Moneylife Advisory Services
Between financial years 2019-21, SEBI has come up with extensive changes to investor advisor regulations. On Sep 23, 2020, SEBI had issued new additional guidelines. This comes just two months after extensive changes announced in July 2020. Earlier, in December 2019 there was an ad hoc circular
As a result of these changes, IAs, cannot accept fees through credit cards, will have to sign a 26-clause investor agreement, have to maintain physical record written & signed by client, telephone recording, emails, SMS messages and any other legally verifiable record for five years. IAs were already asked to record the suitability and rationale for every piece of advice given, sign them and store them for five years.
While these extensive and frequent changes, designed to strengthen the conduct of IAs are well-meaning, these have sharply increased compliance efforts and cost. We, being online advisors, find many of changes harder to implement, compared to advisors working in the physical space. We will have to have an army of advisors, administrative and tech staff to be compliant. If we do this, we will have to divert money to these areas and the cost of our service will double. We want to remain the least-cost service in the market to benefit more and more people. In the circumstances, we are forced to change our business model from “advisory” to “research”. This will mean the following:
What remains the same:
  • Recommendations on insurance, investment and Lion stocks, will continue as a part of the MAS premium subscription. Our strength has always been research and this will remain available to you through our recommendations.
  • The magazine and all textual content will remain as part of the service
  • We will have to suspend the restructuring tool.
What changes:
  • The interactions in Ask / Handholding will offer investment advice but not specific to your situation. It will offer information on investment products and also clarify your doubts about various financial products. It will be a forum for information, not for advice. This will be implemented with immediate effect and our guidelines in Ask, reflect this now.
Over the next few weeks our site and our communication to you will reflect these and other additional changes.
We feel this will not affect you much in terms of what really matters in investing: knowing what to buy and when to buy. This is our edge and it will still be available to you.
Debashis Basu