Unbiased Reviews | Mutual Funds

NFO Review: Mirae Asset S&P 500 Top 50

MAS Team 03 September 2021
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Mirae Asset Investment Managers (India), the asset manager for Mirae Asset Mutual Fund, has launched a new international equity exchange traded fund...

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Sundaram Equity Savings Fund - Should You Invest?

MAS Team 21 November 2018
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Sundaram Mutual Fund launched its new scheme, Sundaram Equity Savings Fund, an open-ended scheme that invests in equity, arbitrage and debt

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Sundaram Services Fund: Should You Invest?

MAS Team 31 August 2018
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After four years, Sundaram Mutual Fund has launched an open-ended equity scheme called the Sundaram Services Fund

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The Return of Bharat 22-ETF; it has a track record now

MAS Team 18 June 2018
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Review: Essel Equity Hybrid Fund

MAS Team 12 April 2018
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UTI Nifty Next 50 ETF: Should you invest?

MAS Team 19 July 2017
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Axis Equity Dynamic Fund: Is it worth it?

MAS Team 19 July 2017
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IDBI Small Cap: Worth investing?

MAS Team 08 June 2017
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CPSE ETF: Is it worth investing in?

MAS Team 18 January 2017
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Axis Children's Gift Fund – Trying to capitalise on an old fad

MAS Team 23 November 2015
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Most child plan mutual fund schemes, with over a 10 year track record, have barely attracted investors. Some have either been merged or relaunched

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Changes in Our Business Model
 
 
25th Sept 2020
 
Greetings from Moneylife Advisory Services
 
Between financial years 2019-21, SEBI has come up with extensive changes to investor advisor regulations. On Sep 23, 2020, SEBI had issued new additional guidelines. This comes just two months after extensive changes announced in July 2020. Earlier, in December 2019 there was an ad hoc circular
 
As a result of these changes, IAs, cannot accept fees through credit cards, will have to sign a 26-clause investor agreement, have to maintain physical record written & signed by client, telephone recording, emails, SMS messages and any other legally verifiable record for five years. IAs were already asked to record the suitability and rationale for every piece of advice given, sign them and store them for five years.
 
While these extensive and frequent changes, designed to strengthen the conduct of IAs are well-meaning, these have sharply increased compliance efforts and cost. We, being online advisors, find many of changes harder to implement, compared to advisors working in the physical space. We will have to have an army of advisors, administrative and tech staff to be compliant. If we do this, we will have to divert money to these areas and the cost of our service will double. We want to remain the least-cost service in the market to benefit more and more people. In the circumstances, we are forced to change our business model from “advisory” to “research”. This will mean the following:
 
What remains the same:
  • Recommendations on insurance, investment and Lion stocks, will continue as a part of the MAS premium subscription. Our strength has always been research and this will remain available to you through our recommendations.
  • The magazine and all textual content will remain as part of the service
  • We will have to suspend the restructuring tool.
 
What changes:
  • The interactions in Ask / Handholding will offer investment advice but not specific to your situation. It will offer information on investment products and also clarify your doubts about various financial products. It will be a forum for information, not for advice. This will be implemented with immediate effect and our guidelines in Ask, reflect this now.
 
Over the next few weeks our site and our communication to you will reflect these and other additional changes.
 
We feel this will not affect you much in terms of what really matters in investing: knowing what to buy and when to buy. This is our edge and it will still be available to you.
 
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Debashis Basu
Founder