Frequently Asked Questions

-Product Features & Benefits

What is Moneylife Advisory Services?
Moneylife Advisory Services Pvt Ltd is a SEBI registered Investment Advisor (registration no: INA000003429).

For financial consumers, who need customised help, Moneylife Advisory Services provides ethical and effective advice on insurance, investment, taxes and financial planning backed by a decade of rigorous, unbiased research.

What are the core benefits of being part of MAS?
This is the place to Fix Your Finances, forever. You get to handle your investments and insurance with the greatest ease because we are doing all the hard work of sifting and selecting for you. The main problem with financial products is lack of accountability. The agent, the distributor or the wealth manager may sell you a product that looks good today and carries a lot of promises, but may not deliver. Mutual funds lose a lot of value, insurance claims are not met, corporate fixed deposits not being returned and so on. If you follow our recommendations, you can stay out of harmful financial products sold to you through false promises and deception, and grow you wealth peacefully.

What exactly do I get from this service?
1. Free Accident Insurance
- Death Benefit
- Permanent Total Disability.
- Education welfare fund for dependent children

2. Learn
- Moneylife Online Magazine
- Product Reviews
- Handbook, Your Money Life

3. Fixed Income Recommendations
- Which bank FD
- Which debt funds?
- Which liquid funds?
- Which other fixed income?

4. Tax Saving Tools
- Tax-proof Investing through Relatives
- Capital gains tax tool

5. Ask
- Ask any question on a confidential basis
- Portfolio Review

The following comes as part of optional packages
1. Equity Fund Recommendations Package
- Large-cap funds
- Mid-cap funds
We do not recommend foreign, sector, balanced & hybrid funds

2. Lion Stockletter Package (with SIP/Lumpsum tool)

3. Insurance Package
Health Insurance Recommendations & Tools
- Which Mediclaim with or without floater?
- Which Medicaim with Maternity Benefits?
- Which Critical Illness Plan
- Which Accident Insurance?
- Which top up/super top up?
- Health Insurance Selector Tool

Life Insurance Recommendations & Tools
- Term Plan Recommendations
- Insurance Surrender Tool
Please note you cannot add / delete a package once subscribed

What You Don't Get
- Advice on real estate & alternative investments art, wine etc.
- Advanced income tax advice and consultation.
- Drafting of legal documents like will, HUF, gift deed, etc.

If I don't become an MAS member what do I miss?
You miss the freedom from financial worries and deprive yourself the benefit of accumulating wealth in a systematic manner, bearing lesser risk. You miss the best research on insurance. You miss continuous online support, a great solution for the average saver, given how rampant mis-selling and wrong information, is.

Who can join MAS?
People from all age groups can join MAS. You may be single or married, with or without children or approaching retirement. If you are in need of protection through insurance, or in need of savings to be deployed methodically, MAS would be useful for you.

I am an NRI. Can I join?
Yes, you can. Indeed, this service would be of great benefit to you, if you wish to buy Indian financial products.

Can I also ask queries relating to tax?
No. Tax queries are not part of the investment advisory service

+Why MAS?
+MAS's Uniqueness
+MAS's No-commission Model
+Whom is this Service for?
+Optional Packages – What’s included and what’s not?
+Insurance Plans
+Mutual Fund Investments
+Processes & Operations


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Changes in Our Business Model
25th Sept 2020
Greetings from Moneylife Advisory Services
Between financial years 2019-21, SEBI has come up with extensive changes to investor advisor regulations. On Sep 23, 2020, SEBI had issued new additional guidelines. This comes just two months after extensive changes announced in July 2020. Earlier, in December 2019 there was an ad hoc circular
As a result of these changes, IAs, cannot accept fees through credit cards, will have to sign a 26-clause investor agreement, have to maintain physical record written & signed by client, telephone recording, emails, SMS messages and any other legally verifiable record for five years. IAs were already asked to record the suitability and rationale for every piece of advice given, sign them and store them for five years.
While these extensive and frequent changes, designed to strengthen the conduct of IAs are well-meaning, these have sharply increased compliance efforts and cost. We, being online advisors, find many of changes harder to implement, compared to advisors working in the physical space. We will have to have an army of advisors, administrative and tech staff to be compliant. If we do this, we will have to divert money to these areas and the cost of our service will double. We want to remain the least-cost service in the market to benefit more and more people. In the circumstances, we are forced to change our business model from “advisory” to “research”. This will mean the following:
What remains the same:
  • Recommendations on insurance, investment and Lion stocks, will continue as a part of the MAS premium subscription. Our strength has always been research and this will remain available to you through our recommendations.
  • The magazine and all textual content will remain as part of the service
  • We will have to suspend the restructuring tool.
What changes:
  • The interactions in Ask / Handholding will offer investment advice but not specific to your situation. It will offer information on investment products and also clarify your doubts about various financial products. It will be a forum for information, not for advice. This will be implemented with immediate effect and our guidelines in Ask, reflect this now.
Over the next few weeks our site and our communication to you will reflect these and other additional changes.
We feel this will not affect you much in terms of what really matters in investing: knowing what to buy and when to buy. This is our edge and it will still be available to you.
Debashis Basu