Disclaimer policy

The following disclaimers apply to the service provided by Moneylife Advisory Services P Ltd. or "Moneylife Advisory" or MAS. By entering advisor.moneylife.in you agree to be bound by the Terms of Service.

1. This site and the information included herein is for general information purposes only and does not constitute an offer to sell or solicitation of an offer to purchase any security or any advisory or trading management service described herein.

2. MAS is registered with the Securities and Exchange Board of India. The registration number is: INA000003429

3. Any comments on advisor.moneylife.in are solely those of the members. They do not represent the opinions of MAS.

4. The expected performance of the InvesTool is illustrative and is not guaranteed to deliver as per the illustration.

5. MAS does not guarantee the accuracy or completeness of information on the site, nor does it assume any liability for any loss that may result from reliance by any person upon any such information. All members are advised to conduct their own independent research into individual products before making a purchase decision.

6. We do not and cannot guarantee the future performance of your portfolio or the success of any investment decision or strategy that we may use or suggest. We make no promise that the investments we suggest is guaranteed to be profitable. Our information, research, opinions and conclusions are based on and subject to various market, currency, economic, political and business risks.

7. Investing involves a high level of risk, and the securities in which you invest may be volatile and may depreciate rapidly. In addition, investors are advised that past performance or portfolio performance is no guarantee of future performance.

8. In selecting the right financial products, we rely only on the limited information you provide us, and we do not consider all of the circumstances regarding your investment decisions.

9. We use reasonable care in providing the Service. However, we do not guarantee that the Service or any content will be delivered to you uninterrupted, timely, secure or completely error-free. We do not and cannot guarantee the completeness, accuracy or timeliness of the educational, news and financial market information that we obtain from others and make available to you. We may provide access to news and content provided by third parties over which we do not exercise editorial control or review, and we are not responsible for the content of such materials. You agree that we will not be liable for any action you take or decision you make in reliance on the information.

10. It is clearly understood by you that the ‘Ask’ part of the premium service is restricted to only those financial products selected and suggested by us. If you buy any product other than what we have suggested, we will not be able to help you.

11. You acknowledge that we will not be liable to you for any loss, damage, expense, liability, charge or claim of any kind whatsoever (collectively, "Losses") relating to your use of MAS.

© copyright 2016, Moneylife Advisory Services P Ltd


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Changes in Our Business Model
Greetings from Moneylife Advisory Services
Between financial years 2019-21, SEBI has come up with extensive changes to investor advisor regulations. On Sep 23, 2020, SEBI had issued new additional guidelines. This comes just two months after extensive changes announced in July 2020. Earlier, in December 2019 there was an ad hoc circular
As a result of these changes, IAs, cannot accept fees through credit cards, will have to sign a 26-clause investor agreement, have to maintain physical record written & signed by client, telephone recording, emails, SMS messages and any other legally verifiable record for five years. IAs were already asked to record the suitability and rationale for every piece of advice given, sign them and store them for five years.
While these extensive and frequent changes, designed to strengthen the conduct of IAs are well-meaning, these have sharply increased compliance efforts and cost. We, being online advisors, find many of changes harder to implement, compared to advisors working in the physical space. We will have to have an army of advisors, administrative and tech staff to be compliant. If we do this, we will have to divert money to these areas and the cost of our service will double. We want to remain the least-cost service in the market to benefit more and more people. In the circumstances, we are forced to change our business model from “advisory” to “research”. This will mean the following:
What remains the same:
  • Recommendations on insurance, investment and Lion stocks, will continue as a part of the MAS premium subscription. Our strength has always been research and this will remain available to you through our recommendations.
  • The magazine and all textual content will remain as part of the service
  • The investools will have to be reworked and will offer model portfolios. We will have to suspend the restructuring tool.
What changes:
  • The interactions in Ask / Handholding will offer investment advice but not specific to your situation. It will offer information on investment products and also clarify your doubts about various financial products. It will be a forum for information, not for advice. This will be implemented with immediate effect and our guidelines in Ask, reflect this now.
Over the next few weeks our site and our communication to you will reflect these and other additional changes.
We feel this will not affect you much in terms of what really matters in investing: knowing what to buy and when to buy. This is our edge and it will still be available to you.
Debashis Basu