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  • This section is designed to answer queries regarding your specific financial condition and our recommendations. We may not be able to answer queries on non-financial matters or financial products that you have not bought and have only an academic interest in.
  • We will not be able to answer questions on projects, financial products, formula or theories of your choice, looking for better investment outcomes.
  • We will not be able to answer questions, suggestions and recommendations from your broker, wealth manager, advisor, friends and relatives about financial products that are not in our recommended list
  • We have done a lot of in-depth work in financial products and we are continuing to do so in your interest, which are reflected in our recommendations. We expect our members to take advantage of them and fix their finances, forever.
  • The stockletter list of stocks is meant for those who either
    a. Will invest according to our recommendation (our tagline says, "Stocks for those who have not time for research") or
    b. Use the list for doing their own research with their own time and resources.
    It would not be possible for subscribers to do their research through us.
  • If you have a stock or a mutual fund portfolio we can do a quick check and suggest Hold or Sell. We will not be able to offer detailed explanations behind our recommendations.
  • This service is for a single user. Please do not put us in an awkward position by asking questions about your working son/daughter or your parents or friends.
  • Please do not combine queries of different topics such as insurance, stocks, tax etc. Please ensure queries are posted topic-wise because they go to different experts. If you combine queries under different topics, our response will get very delayed.
  • Moneylife Foundation runs three helplines. For tax queries, go to http://moneylife.in/taxhelp/ , for credit card/ Cibil scores, go to http://moneylife.in/credithelp/ and for legal issues go to http://moneylife.in/lrc

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Changes in Our Business Model
 
 
Greetings from Moneylife Advisory Services
 
Between financial years 2019-21, SEBI has come up with extensive changes to investor advisor regulations. On Sep 23, 2020, SEBI had issued new additional guidelines. This comes just two months after extensive changes announced in July 2020. Earlier, in December 2019 there was an ad hoc circular
 
As a result of these changes, IAs, cannot accept fees through credit cards, will have to sign a 26-clause investor agreement, have to maintain physical record written & signed by client, telephone recording, emails, SMS messages and any other legally verifiable record for five years. IAs were already asked to record the suitability and rationale for every piece of advice given, sign them and store them for five years.
 
While these extensive and frequent changes, designed to strengthen the conduct of IAs are well-meaning, these have sharply increased compliance efforts and cost. We, being online advisors, find many of changes harder to implement, compared to advisors working in the physical space. We will have to have an army of advisors, administrative and tech staff to be compliant. If we do this, we will have to divert money to these areas and the cost of our service will double. We want to remain the least-cost service in the market to benefit more and more people. In the circumstances, we are forced to change our business model from “advisory” to “research”. This will mean the following:
 
What remains the same:
  • Recommendations on insurance, investment and Lion stocks, will continue as a part of the MAS premium subscription. Our strength has always been research and this will remain available to you through our recommendations.
  • The magazine and all textual content will remain as part of the service
  • The investools will have to be reworked and will offer model portfolios. We will have to suspend the restructuring tool.
 
What changes:
  • The interactions in Ask / Handholding will offer investment advice but not specific to your situation. It will offer information on investment products and also clarify your doubts about various financial products. It will be a forum for information, not for advice. This will be implemented with immediate effect and our guidelines in Ask, reflect this now.
 
Over the next few weeks our site and our communication to you will reflect these and other additional changes.
 
We feel this will not affect you much in terms of what really matters in investing: knowing what to buy and when to buy. This is our edge and it will still be available to you.
 
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Debashis Basu
Founder