Amazon India may soon start selling airline tickets and allow food orders, leveraging the user base to generate more transactions on its platform and become a super app in the manner of Tencent’s We-Chat. Consumer-facing companies such as Amazon, Flipkart, Ola, Paytm and Phonepe, which have wide distribution reach, want to use their user base to provide goods and services across the board, from recharges and flight tickets to mobiles and grocery.
Amazon India is in the midst of beta testing flight bookings in collaboration with travel portal Cleartrip, said two people aware of the development. Over time, it will let consumers order food, book cabs and hotel stays, said the persons cited above.
The Company acquired Sequoia Capital-backed Tapzo to optimise transactions, reported by The Economic Times. Tapzo aggregates a number of app-based services such as Uber, Ola, food delivery services Swiggy and Zomato, BookMyShow, bill payment service BillDesk and more into a single app.
Amazon Pay has formed partnerships with various online services such as Yatra, RedBus and Abhibus in travel; and Faasos, Box8, FreshMenu and Cafe Coffee Day in the food and beverages (F&B) space. Other services where Amazon Pay is accepted as a mode of online payment include Haptik, BookMyShow and Niki.ai. The online retailer promotes these brands on the Amazon Pay landing page on its app and website, while also running offers for using the payment channel.