About Us

Moneylife, launched in March 2006 is driven primarily by the interests of customers and investors. This is evident in our long track record of reporting the unbiased facts and opinion, innovative analysis and non-profit initiatives. Moneylife's current operations involve:
-Moneylife Advisory Services

Moneylife Advisory Services Private Limited is a SEBI-registered portfolio manager (INP000006873) and a SEBI-registered investment advisor (INA000003429). We have SEBI-registered research analysts on our rolls.


For financial consumers, who need help with insurance, investment, taxes and financial planning, Moneylife Advisory Services provides ethical advice and quality information, backed by a decade of rigorous, unbiased research. Moneylife Advisory Services offers investment advice based on deeply-researched shortlist of investment and insurance products, a market-timing and asset-allocation tool and continuous online support. MAS members get the benefit of the same ethical, pro-consumer and pro-investor philosophy that has characterized Moneylife's approach from day one. https://advisor.moneylife.in/welcome/


MAS also offers stockletters that have consistently beaten the best mutual funds. https://advisor.moneylife.in/slfaq/

+Moneylife Magazine
+Moneylife Foundation
+Moneylife News & Views

Moneylife Advisory Services (P) Ltd
Type of Registration: Non-Individual,
Registration number: INA000003429,
Validity of registration: Perpetual,
Unit No. 316, 3rd Floor,
Hind Service Industries,
Off. Veer Savarkar Marg,
Dadar (W), Mumbai 400 028
Telephone: (022) 24441058-59,
Principal Officer: Pratibha Kamath. Contact no: (022) 24441058-59 email id: [email protected]

Corresponding SEBI regional/local office address:
Address : Plot No.C4-A, 'G' Block
Bandra-Kurla Complex, Bandra (East), Mumbai - 400051, Maharashtra
Tel : +91-22-26449000 / 40459000
Fax : +91-22-26449019-22 / 40459019-22
E-mail : [email protected]
Toll Free Investor Helpline: 1800 22 7575

Disclosure with respect to compliance with Annual compliance audit requirement under Regulation 19(3) of SEBI (Investment Advisers) Regulations, 2013 for the previous and current financial year are as under:

For Complaints to SEBI : https://scores.gov.in/scores/Welcome.html

Download SEBI Complaint App :
Android: https://play.google.com/store/apps/details?id=com.ionicframework.sebi236330
Apple: https://apps.apple.com/in/app/sebiscores/id1493257302

Social Media Links:
Twitter: Follow and tweet us at https://twitter.com/moneylifeadvice
Facebook: Be a friend and seek help at https://www.facebook.com/moneylifeadvice
Moneylife's Office is open Monday to Friday 10am to 7pm and is closed on every alternate Saturday and on all Sundays and Holidays.

Grievances redressal and Dispute settlement mechanism
For redressal of any grievance or dispute, please write to us at [email protected]
All disputes, differences, claims and questions whatsoever arising between the Client and the Investment Advisor shall be attempted to be resolved by discussion between them for an amicable settlement.
In case the disputes remain unsettled, you may also write to SEBI’s Complaints Redress System (SCORES) at https://scores.gov.in/scores/Welcome.html
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Changes in Our Business Model
25th Sept 2020
Greetings from Moneylife Advisory Services
Between financial years 2019-21, SEBI has come up with extensive changes to investor advisor regulations. On Sep 23, 2020, SEBI had issued new additional guidelines. This comes just two months after extensive changes announced in July 2020. Earlier, in December 2019 there was an ad hoc circular
As a result of these changes, IAs, cannot accept fees through credit cards, will have to sign a 26-clause investor agreement, have to maintain physical record written & signed by client, telephone recording, emails, SMS messages and any other legally verifiable record for five years. IAs were already asked to record the suitability and rationale for every piece of advice given, sign them and store them for five years.
While these extensive and frequent changes, designed to strengthen the conduct of IAs are well-meaning, these have sharply increased compliance efforts and cost. We, being online advisors, find many of changes harder to implement, compared to advisors working in the physical space. We will have to have an army of advisors, administrative and tech staff to be compliant. If we do this, we will have to divert money to these areas and the cost of our service will double. We want to remain the least-cost service in the market to benefit more and more people. In the circumstances, we are forced to change our business model from “advisory” to “research”. This will mean the following:
What remains the same:
  • Recommendations on insurance, investment and Lion stocks, will continue as a part of the MAS premium subscription. Our strength has always been research and this will remain available to you through our recommendations.
  • The magazine and all textual content will remain as part of the service
  • We will have to suspend the restructuring tool.
What changes:
  • The interactions in Ask / Handholding will offer investment advice but not specific to your situation. It will offer information on investment products and also clarify your doubts about various financial products. It will be a forum for information, not for advice. This will be implemented with immediate effect and our guidelines in Ask, reflect this now.
Over the next few weeks our site and our communication to you will reflect these and other additional changes.
We feel this will not affect you much in terms of what really matters in investing: knowing what to buy and when to buy. This is our edge and it will still be available to you.
Debashis Basu